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Social media is helping to forge a new era in business transparency and engagement, creating both new challenges and opportunities.

The Real-Time Web is a paradigm based on pushing information to users as soon as it\'s available - instead of requiring that they or their software check a source periodically for updates. It can be enabled in many different ways and can require a different technical architecture. It\'s being implemented in social networking, search, news and elsewhere - making those experiences more like Instant Messaging and facilitating unpredictable innovations. Early benefits include increased user engagement (\"flow\") and decreased server loads, but these are early days. Real-time information delivery will likely become ubiquitous, a requirement for almost any website or service.